Alibaba group founded in 1999 by Jack Ma is a name that is reckoned globally in the e-commerce space.While it has carved a niche for itself in the global arena, it has been successful in fulfilling the dreams of many SME’s and has helped them to grow their business further.It has been a springboard to success for millions of small and medium enterprises to go global as now they can reach out to international buyers without any hassle. Take for example Delhi based Lowell Designer Craft, which trades in handicrafts. Its owners always had an innate desire to reach out globally. Thus, in this regard they participated in many exhibitions and trade shows but this was a costly ordeal for a company of their size. It was then that Alibaba came to their rescue and today it has buyers from as far as Brazil, USA and Middle East. Due to the presence of Alibaba such success stories like that of Lowell Designer Crafts are abound. Taking a step forward Alibaba along and Confederation of Indian Industry (CII) have signed a memorandum of understanding (MOU) to help promote Indian SME’s and get better trade relations between Indian and Chinese SME’s. Together they would be providing training for SME’s across various industry clusters.Further they would provide a platform for online promotion of SME’s that would give them access to international markets. Alibaba also plans to run its e-certificates programmes in India through CII which can enable the SME’s to know the markets better and get better acquainted with new concepts in various fields like marketing, finance and human resources. “This can help Indian SMEs build brand image at B2B and B2C levels, leading to increased trust, confidence and business engagement.” said Mr. Madhav Sharma, CII Shanghai’s chief representative on this signing of MOU with Alibaba.
Further to provide impetus to the burgeoning SME’s in India Alibaba regularly organises business circles at various different cities across India. Its chief aim through these circles is to acquaint the SME’s regarding various trends in the global trade environment and how they could leverage the power of online e-commerce to further their businesses. For example in December 2014, they organised the Alibaba Business Circle in Surat where they targeted SME’s in the diamond and textile cluster. Recognizing the fact that Indian SME’s have a huge potential Alibaba has opened gold supplier membership for Indian SME’s as well. Gold Supplier International Edition is the highest membership that it has which can provide Indian SME’s a greater access to international buyers worldwide. Companies qualifying for this membership will get first priority listing with the gold mark which would build trust among buyers regarding that company. As we know that today the power of connectivity more importantly internet has brought about a revolution around the globe and the same story follows in India as well. Thus to give a boast to those budding entrepreneurs who have ventured in the online market, Alibaba sponsored a new category of e-commerce, in the Emerging India Awards 2009. Thus, it gives us immense pleasure to have Alibaba.com as our digital partner in this journey, who has been vehemently working for the betterment of the SME’s from its inception.
No comments:
Post a Comment